Snoreeze Advert

Recently I got to work on an idea for a new advert for Snoreeze, a company specialising in snore relief products, nasal sprays and throat sprays. The intended audience for the advert is both genders, aged between 20-40 years of age.

The advert was only intended to be between 10-15 seconds long, so the challenge was to leave an impact in a very short space of time. I decided the best way to achieve this was to make the advert humorous, so I searched for situations in which it would be humorous or unfortunate to fall asleep.

As a result of the hype for this year's biggest film releases, such as Spectre, Jurassic World or Star Wars: The Force Awakens, I wrote a script where a young film buff falls asleep and misses an entire film on its first screening.

This is the final design for the "young film buff" who falls asleep during the movie. I recycled this design from my final BA animation, "Gopher Golf", where I had created several background characters. This character seemed to fit my idea for the Snoreeze advert best, due to his youthful, energetic and enthusiastic look and design.

As with most of my work in 2D animation, I drew the designs first, then scanned them in and coloured and perfected their designs in Photoshop. All the animation and editing for this piece was created in Photoshop, After Effects and Premiere CS6. When added up, the process of creating this advert took approximately two days.

DD3992: Music, Sounds and Voices

Unusually for an animated film, the voices for 'Gopher Golf' were one of the last parts of the production to be completed. The two main characters, Golfer and Gopher, were voiced by husband and wife Rob Kennedy-Parr and Sarah Ann Kennedy-Parr respectively, who have had plenty of experience in voice acting with roles in shows such as 'Peppa Pig' and 'Ben and Holly's Little Kingdom'.

Right from the beginning, I didn't want the final film to have dialogue in it. I imagined the Golfer and Gopher would make noises to show their emotions rather than use words - similar to how the Farmer and his animals communicate on 'Shaun the Sheep'. By doing this, I can focus a lot more on the slapstick and visual humour. Therefore, Rob and Sarah watched the film on a TV monitor in the sound booth, simply running their own commentary over the finished picture. Every once in a while, the Golfer makes noises which sound like English words such as "yes" and "no", but it felt natural for a human character to make such noises and it made him more relatable. Also, the words "yes" and "no" are now understood in almost every major world language due to the impact of the media - even in languages where the words for "yes" and "no" are different.

The sounds were all royalty free, available from a large library of sounds so I had no difficulty choosing the right sounds. However, when I test screened the film with sound, some of the sounds were too loud compared to the voices and music tracks, which were at the right level. The sounds will be increased when played back on a larger screen at the degree show, so some time had to be spent adjusting the sound levels.

The music is also royalty free, composed by Kevin MacLeod. He had composed his own take on the famous tune, "Also Sprach Zarathustra" (German for "Thus Spoke Zarathustra"), which is the track I used instead of the more famous version heard in Stanley Kubrick's "2001: A Space Odyssey". I also used his music piece called "Scheming Weasel" - I was reluctant to use it at first because it has been featured in countless YouTube videos, but then I remembered "Also Sprach Zarathustra" was even more well known so that argument was invalid! "Scheming Weasel" also captures the style of comedy I'm looking for and matches the visuals very well, so I'm pleased with the end result.

AX3003: Editing a Showreel

 Recently I put together a showreel, with the aim of demonstrating my best animation work in the space of one minute. I knew in advance which clips I wanted to see in the showreel - especially my most recent work which, in my opinion, is far superior to what I was capable of a few years ago. The showreel includes footage from my graduation film 'Gopher Golf', my first and second year films 'Catch of the Day' and 'Cheese Please', additional university and personal projects such as 'Quench' and 'The Time I Like Best', my A2 media studies piece 'Intoxicated' and the short film I directed on work experience in China, 'Travelling by Food'. I especially felt it was important to include the latter on my showreel, as it was the first time I had directed a team of animators on a project.

A clip I animated for 'Travelling by Food', showing the words "let's go!", opens the showreel. I did this to hopefully gain the viewer's interest straight away. Clips from 'Gopher Golf' immediately follow this and also close the showreel, because I feel that this film specifically shows my best work.

Choosing a suitable piece of music was slightly more difficult, because it had to match the energetic tone I wanted to give my showreel. It also had to be close to one minute in duration. I was unable to find a composer, so I managed to find a royalty free piece of music online which, in my opinion, suits the fast-paced, energetic, exciting feel I wanted to give my showreel. I particularly enjoyed editing clips in time with the music, such as the final clip, which helped decide which clips should be placed where. The clips all blend in, such as water in 'Gopher Golf' fading into water in 'Catch of the Day' and, as a result, I feel the showreel has a better narrative and almost feels like a short film in itself.

Gopher Golf: Feedback from Second Viewing

Today I showed my film to an audience for the second time, with some people who had seen the first version and some who hadn't. The film was edited together in Adobe Premiere Pro CS6, my preferred editing software. It was the first time I was able to render the film in a H.264 format in 1080p HD.

The response to the film was a lot more positive than the first viewing. The comedy and timing worked a lot better and the audience laughed to most of the jokes, particularly the ending. There was a feeling that the film would work with noises coming from the Golfer and Gopher, such as annoyed grunts or chuckling noises, which I have always intended to include in the film.

The compositing also needed sorting out in some places. Notably, in this scene, when trying to use matte choker to erase the outline on the Golfer in After Effects, the golf club disappeared with it. I had to add the golf club again digitally and improve the lighting.

Before

After

There was also a scene showing the Golfer receiving the money during the end game, where it was unclear whether it was a dream or not. Therefore I added a white outline to make it more obvious it was a dream, matching the scene at the beginning where he dreams of the same thing.

The feeling from my audience was that the film will work a lot better with sound, but the narrative was highly praised and the film worked very well.

DD3992: Making a Splash

During a sequence in 'Gopher Golf' when the Golfer is practicing golf in his garden, the golf ball lands into a pond in a shot which only lasts for three seconds. However, creating the water for this one shot needed careful thought, as water is often hard to make realistic in 2D or stop-motion animation.

Scaling the fence to a realistic height, based on the feedback from the test screening of my film.

The entire shot was animated in Adobe After Effects, using motion blur to make the movement of the ball look effective. For the water, I actually reused a clip from one of my earlier films, 'Catch of the Day', where I had created water in stop-motion quite effectively. The water is made from different sizes of see-through clingfilm over sheets of blue tissue paper. In 'Catch of the Day', the clingfilm was animated at different speeds depending on how quickly the water was supposed to be flowing. For instance, some parts were double-framed (animated at 12 frames a second) when the mood was meant to be tranquil, then animated at 25 frames when a man is later seen being carried down the river.

I think the result of this shot in 'Gopher Golf' works particularly well and blends in with the film's style, created using mixed media. Like the explosion and smoke effects I demonstrated in an earlier post, the splash generated by the golf ball was a CG effect free for use.

My first year film, 'Catch of the Day', can be viewed online. Two years later, I'm still pleased with the water effects I created, although I feel my animation skills have greatly improved since then!


Catch of the Day - Uni Short Project from Christopher Blower on Vimeo.

DD3992: Test Screening and Feedback

Recently I completed the first draft of my film 'Gopher Golf', without sound. I aim to have the first version with sound complete in one week's time but, for now, I was keen to test the film itself and find out if the animation and narrative both worked.

When I first showed the film to an audience, notable points from my feedback included:

• The Golfer wanting to buy a mansion needs to be set up at the beginning.
• Some timings need to be worked on.
• The golf post and the fences need re-scaling.
• The aspect ratio needed correcting.*
• The comedy was strong and the audience laughed at most of the jokes.
• The green screen and mix of 2D and stop-motion was very well received.

*Due to a computer problem I was not able to access Adobe Premiere Pro (my preferred editing software) whilst editing the first draft. I had to use an alternative which meant the aspect ratio was affected, but the feedback for the first draft was mostly positive regardless.

Gopher Golf: Compositing

Compositing is a key part to the production of my film - I'm producing the film in a unique style which combines 2D and 3D elements, so when editing the two together, I had to tweak the raw footage quite a lot in Adobe After Effects to make sure the 2D and 3D would work well together.

The Golfer was very tricky to blend in with the backgrounds, because the movement of the puppet is much faster. There were still patches of blue screen surrounding the Golfer that took more time to remove. The Gopher, in contrast, was a very limited puppet to work with. After Effects was also a useful tool for working on props which would have been more time consuming to animate in stop-motion, such as the golf ball going around the golf hole.

Gopher Golf: Golfer Shoot - Part #5

The final stop-motion scenes to feature the Golfer were finished today. I'm very pleased to have finished filming at this time, as I now have time to revisit any animation that needs re-shooting or tweaking in Adobe After Effects.

The animation features the Golfer reacting to his victory at the competition. The joints on the puppet had to be stiffened up many times during filming to make the puppet more stable.

Gopher Golf: Gopher's Burrow

The Gopher's burrow is only seen for two short shots in the film, but still required some thought in how it would be produced.

The burrow was initially to be a flat background behind the Gopher, but instead the Gopher was sandwiched between a background and two foreground layers, covering the top and bottom of the screen. This would give the illusion of the Gopher digging his way through a tunnel. Part of this idea was inspired by the way digging is shown in films such as 'Fantastic Mr Fox' (2009). Many recycled drawings from other scenes in 'Gopher Golf' - including the fence, a golf tee and some pebbles - were reused in these scenes, albeit slightly modified with darker lighting and more texture.

Gopher Golf: Blowing up the Mansion

Today I completed the first final shot to be used in the film - ironically, the end shot! This was easy to put together once I had all the 2D and 3D elements ready - all the various layers were combined in Adobe Premiere. I had more time to experiment with the chroma key effects, following on from my first attempt, so I was able to improve it a lot this time.

The fire and smoke effects were free CGI effects I downloaded. I'm interested in filming an explosion against a green/blue screen myself, but I may not be able to due to time constraints. I'm pleased with the end result of this footage all the same though.

These drawings were a test to see what the explosion would look like in my own, hand-drawn 2D style. However, the real fire effects are more unexpected so they make the comedy a lot stronger.

Gopher Golf: Making the Trailer

This week, our university received the full details of a competition being judged by Cartoon Network. The brief was to create a trailer for our short films, using whatever completed material we had, including final footage, test footage, animatics, concept drawings and storyboards.

I wanted my trailer to sell my film and make audiences excited to see what would happen next. Therefore I centred my film around questions which sum up what the film is about, these being "what if you had only one second to change your destiny?" and "will the golfer be ready for his big game?".

The trailer has a dramatic first title card, accompanied by music, to set a very dark tone before surprising the audience by revealing this film is actually a very light-hearted comedy. The footage I shot especially for this trailer, of the golfer being hit by the golf ball, also shows audiences this will be a fun film.

I liked the idea of the trailer and I found it exciting seeing 2D and 3D come together for the first time in my own work. However, I really wish I had more time to work on it. I was working on the trailer on my laptop at home when a bug (caused by a fault with Skype) had caused the computer to crash altogether, losing all of my files. Thankfully my university work is backed up on numerous other devices, so I used a computer at the university to start the trailer again.

As a result of this, I had only a few hours to edit the trailer before its deadline, so although I met my deadline successfully, I would've liked more time to work on the lighting and chroma key effects in the trailer.