Snoreeze Advert

Recently I got to work on an idea for a new advert for Snoreeze, a company specialising in snore relief products, nasal sprays and throat sprays. The intended audience for the advert is both genders, aged between 20-40 years of age.

The advert was only intended to be between 10-15 seconds long, so the challenge was to leave an impact in a very short space of time. I decided the best way to achieve this was to make the advert humorous, so I searched for situations in which it would be humorous or unfortunate to fall asleep.

As a result of the hype for this year's biggest film releases, such as Spectre, Jurassic World or Star Wars: The Force Awakens, I wrote a script where a young film buff falls asleep and misses an entire film on its first screening.

This is the final design for the "young film buff" who falls asleep during the movie. I recycled this design from my final BA animation, "Gopher Golf", where I had created several background characters. This character seemed to fit my idea for the Snoreeze advert best, due to his youthful, energetic and enthusiastic look and design.

As with most of my work in 2D animation, I drew the designs first, then scanned them in and coloured and perfected their designs in Photoshop. All the animation and editing for this piece was created in Photoshop, After Effects and Premiere CS6. When added up, the process of creating this advert took approximately two days.

Gopher Golf: Feedback from Second Viewing

Today I showed my film to an audience for the second time, with some people who had seen the first version and some who hadn't. The film was edited together in Adobe Premiere Pro CS6, my preferred editing software. It was the first time I was able to render the film in a H.264 format in 1080p HD.

The response to the film was a lot more positive than the first viewing. The comedy and timing worked a lot better and the audience laughed to most of the jokes, particularly the ending. There was a feeling that the film would work with noises coming from the Golfer and Gopher, such as annoyed grunts or chuckling noises, which I have always intended to include in the film.

The compositing also needed sorting out in some places. Notably, in this scene, when trying to use matte choker to erase the outline on the Golfer in After Effects, the golf club disappeared with it. I had to add the golf club again digitally and improve the lighting.

Before

After

There was also a scene showing the Golfer receiving the money during the end game, where it was unclear whether it was a dream or not. Therefore I added a white outline to make it more obvious it was a dream, matching the scene at the beginning where he dreams of the same thing.

The feeling from my audience was that the film will work a lot better with sound, but the narrative was highly praised and the film worked very well.

DD3992: Making a Splash

During a sequence in 'Gopher Golf' when the Golfer is practicing golf in his garden, the golf ball lands into a pond in a shot which only lasts for three seconds. However, creating the water for this one shot needed careful thought, as water is often hard to make realistic in 2D or stop-motion animation.

Scaling the fence to a realistic height, based on the feedback from the test screening of my film.

The entire shot was animated in Adobe After Effects, using motion blur to make the movement of the ball look effective. For the water, I actually reused a clip from one of my earlier films, 'Catch of the Day', where I had created water in stop-motion quite effectively. The water is made from different sizes of see-through clingfilm over sheets of blue tissue paper. In 'Catch of the Day', the clingfilm was animated at different speeds depending on how quickly the water was supposed to be flowing. For instance, some parts were double-framed (animated at 12 frames a second) when the mood was meant to be tranquil, then animated at 25 frames when a man is later seen being carried down the river.

I think the result of this shot in 'Gopher Golf' works particularly well and blends in with the film's style, created using mixed media. Like the explosion and smoke effects I demonstrated in an earlier post, the splash generated by the golf ball was a CG effect free for use.

My first year film, 'Catch of the Day', can be viewed online. Two years later, I'm still pleased with the water effects I created, although I feel my animation skills have greatly improved since then!


Catch of the Day - Uni Short Project from Christopher Blower on Vimeo.

Gopher Golf: Compositing

Compositing is a key part to the production of my film - I'm producing the film in a unique style which combines 2D and 3D elements, so when editing the two together, I had to tweak the raw footage quite a lot in Adobe After Effects to make sure the 2D and 3D would work well together.

The Golfer was very tricky to blend in with the backgrounds, because the movement of the puppet is much faster. There were still patches of blue screen surrounding the Golfer that took more time to remove. The Gopher, in contrast, was a very limited puppet to work with. After Effects was also a useful tool for working on props which would have been more time consuming to animate in stop-motion, such as the golf ball going around the golf hole.

Gopher Golf: Golfer Shoot - Part #5

The final stop-motion scenes to feature the Golfer were finished today. I'm very pleased to have finished filming at this time, as I now have time to revisit any animation that needs re-shooting or tweaking in Adobe After Effects.

The animation features the Golfer reacting to his victory at the competition. The joints on the puppet had to be stiffened up many times during filming to make the puppet more stable.

Gopher Golf: Gopher's Burrow

The Gopher's burrow is only seen for two short shots in the film, but still required some thought in how it would be produced.

The burrow was initially to be a flat background behind the Gopher, but instead the Gopher was sandwiched between a background and two foreground layers, covering the top and bottom of the screen. This would give the illusion of the Gopher digging his way through a tunnel. Part of this idea was inspired by the way digging is shown in films such as 'Fantastic Mr Fox' (2009). Many recycled drawings from other scenes in 'Gopher Golf' - including the fence, a golf tee and some pebbles - were reused in these scenes, albeit slightly modified with darker lighting and more texture.

Gopher Golf: Blowing up the Mansion

Today I completed the first final shot to be used in the film - ironically, the end shot! This was easy to put together once I had all the 2D and 3D elements ready - all the various layers were combined in Adobe Premiere. I had more time to experiment with the chroma key effects, following on from my first attempt, so I was able to improve it a lot this time.

The fire and smoke effects were free CGI effects I downloaded. I'm interested in filming an explosion against a green/blue screen myself, but I may not be able to due to time constraints. I'm pleased with the end result of this footage all the same though.

These drawings were a test to see what the explosion would look like in my own, hand-drawn 2D style. However, the real fire effects are more unexpected so they make the comedy a lot stronger.

Gopher Golf: Mixing the 2D and 3D

These pictures are stills taken from the trailer I made for 'Gopher Golf'. This is the first time I have tested 2D and 3D elements together using Adobe software - Premiere, Photoshop and After Effects, so seeing these two elements together for the first time was very exciting. It was also the first time I allowed myself to screen footage from the film to family, friends and colleagues, and it received a highly positive response.

However, there is still an outline around the character and odd moments where the character blends into the background. The lighting also does not match. I feel like I could have improved this a lot if I had given myself more time to edit the trailer, but hopefully, for the final film, I will have more time to resolve this issue and experiment a lot more with lighting and chroma key effects.

Gopher Golf: Making the Trailer

This week, our university received the full details of a competition being judged by Cartoon Network. The brief was to create a trailer for our short films, using whatever completed material we had, including final footage, test footage, animatics, concept drawings and storyboards.

I wanted my trailer to sell my film and make audiences excited to see what would happen next. Therefore I centred my film around questions which sum up what the film is about, these being "what if you had only one second to change your destiny?" and "will the golfer be ready for his big game?".

The trailer has a dramatic first title card, accompanied by music, to set a very dark tone before surprising the audience by revealing this film is actually a very light-hearted comedy. The footage I shot especially for this trailer, of the golfer being hit by the golf ball, also shows audiences this will be a fun film.

I liked the idea of the trailer and I found it exciting seeing 2D and 3D come together for the first time in my own work. However, I really wish I had more time to work on it. I was working on the trailer on my laptop at home when a bug (caused by a fault with Skype) had caused the computer to crash altogether, losing all of my files. Thankfully my university work is backed up on numerous other devices, so I used a computer at the university to start the trailer again.

As a result of this, I had only a few hours to edit the trailer before its deadline, so although I met my deadline successfully, I would've liked more time to work on the lighting and chroma key effects in the trailer.

Gopher Golf: Editing the Lighting

After reviewing all the footage filmed so far for Gopher Golf, there were a few problems which I had to sort out before filming could continue. Firstly, the blue screen was not flat enough and the lighting was not strong enough for the blue to become one solid colour. The blue screen still had a number of creases in it, which had to be ironed and then pulled taut to both sides of a frame.

The blue screen was moved right against the wall, as was the table I am animating on. The set lights were also moved closer to the set and the wall, improving the lighting greatly. It also gave me more space for any work I needed to do behind the camera, such as reviewing the film on the screen.

The other issue was that, after reviewing all the footage, a black smudge was in the middle of the screen. It was directly on the lens and I didn't have the correct materials to wipe the lens clean. Therefore it was agreed I could switch to using my own camera, a brand new Canon 70D which is more up-to-date and offers higher quality than the Nikon D300.

Keylight, a useful feature in Adobe After Effects, was used to delete the blue background from the raw footage, although the levels of black and white lighting had to be adjusted because the blue background was not a block colour. The outline also had to be erased. I have very rarely used After Effects before this year, so I had to look at online tutorials to help with certain features, although the software was fairly easy to use. It saved hours of time as I was about to try removing the black smudge frame by frame.

I was pleased with the results after I had doctored the footage in After Effects, although hopefully the consistency of the lighting will no longer be an issue. If I do have any more problems in filming, I'm satisfied that I have a solution.

Gopher Golf: Lip sync test #1

This video is the first lip sync test for the Golfer in 'Gopher Golf'. Here I'm testing out the idea of creating lip sync animation in Photoshop, but I feel like the styles clash here so I will likely use replacement Plasticine mouths in the final film.

Gopher Golf: Further Background Designs

Here are some of the final (and near final) backgrounds I have developed for the film 'Gopher Golf'.

These backgrounds were drawn out first, then rendered in Photoshop. These drawings lack shadows and fine details which will be added in post production.

Gopher Golf: Animating in Photoshop and After Effects

Some scenes in the film 'Gopher Golf' will be animated using a mix of Adobe Photoshop and Adobe After Effects, as well as traditional stop-motion animation. The scenes animated on the computer will be those involving just the props, not the actors (or puppets) which will be filmed in stop-motion. Together these methods will create a unique style for my film; a bright, colourful world to suit the comedic nature of my film.

The biggest advantage to animating in After Effects was being able to create effects that otherwise, when using stop-motion techniques, would create heavy time constraints. One such effect is being able to add motion blur to a golf ball flying through the air, completing the effect. Such effects can be done in stop-motion using an overhead rig, although given I am working to a deadline for my project, I have to consider the easiest and quickest methods to use - which luckily, in this case, are also the most effective. The other main (and most important) advantage is that I can start filming on the project whilst the Golfer puppet is still under construction.

The above screenshot shows what live, 3D objects will look like against my 2D backgrounds. The whole film will be done in this style. Officially, the definition of a "prop" in live-action is anything which interacts with an actor. So, for my film, any props in 3D will be props which interact with the characters. All other visuals in the film will be 2D.

Gopher Golf: Background and Set Designs #2

The following screenshots, created in Adobe After Effects, show tests of what the backgrounds in 'Gopher Golf' may look like, albeit currently lacking final detail.

These backgrounds both combine drawings, sets and props I've created using Photoshop. Using these backgrounds I can now create some of the more simple shots in the film - the shots which don't require the main characters to be present. Shots such as the golf ball flying through the air and over the fence can now be done easily animated in Photoshop or After Effects.

I did consider using Hornby grass for the main character to stand on, as I mentioned in a previous post but, in this particular scene (at home in his garden), the Golfer is never actually seen interacting with the set. The only other props he needs to interact with are his golf club and the golf ball, which will be filmed using a combination of stop-motion animation and Photoshop / After Effects animation.

Gopher Golf: Background and Set Designs #1

Here are some background and set designs which were drawn out first and then coloured and rendered in Adobe Photoshop. The background, foreground, Flash animation and stop-motion elements will all be created separately then combined together in Adobe After Effects.

All the stop-motion scenes (involving the Golfer and Gopher) will be filmed separately against a green screen, or blue screen if the characters are standing on green grass. All background elements will be hand-drawn then scanned in digitally.

This last pic is a demonstration (minus shadowing) of what these drawings may look like against a real Hornby grass mat, which may be used in the final film.